Long before I was crafting brand narratives for clients, I was writing my own. "Pseudonyms & No Pants Parties" was a personal blog I started in 2016 — a place to document New York dating life with honesty, humor, and a pseudonym for everyone involved (including myself).

What started as a creative outlet turned out to be an early exercise in everything I now do professionally: developing a consistent voice, building an audience, and writing content people actually wanted to read.