Senior brand & content strategist building content systems for consistent growth.
Speaking Engagements (Panels, Workshops & Podcasts)
Social Fresh Conference — Panelist (Building the Face of the Brand, How to Develop On-Camera Talent)
Instagram Examples
I'm a social media lover and avid storyteller who is passionate about the power of words. By leveraging my creativity, communication skills and editing techniques for unique storytelling, I design cutting-edge social media campaigns using marketing tools that create superior content and generate maximum engagement with their communities. Our image is power, and as the world becomes more visual, it's not only important what we say but also how and when we show our audience something new!
Selected Work
People are always on the go and need content that can be accessed anywhere. As social media continues to grow, so do my skills in communication with software like Adobe Premier, Instagram Edits, Capcut or Canva for visual design projects, as well as storytelling through video creation when needed!
I can use these passions of mine by helping businesses reach their target audience, whether it's via carousel posts about new products coming out this month which will keep customers up-to-date before they even have time off work themselves, or by creating reels to showcase their work or personalities.
Identified and sourced high-performing affiliate content from Corcoran Wiley—aligning it with brand voice and distribution strategy. The video generated 22K+ views and 1,700+ engagements, reinforcing the value of strategic content curation within a scalable system.
“
“Tracy is a remarkable human being! She knows how to do all of the Social Media magic that you would want for your company. I'm so grateful to know Tracy and now, she is my go-to for Social Media needs. If you're considering hiring her, do it! I give Tracy my highest recommendation”!
― Julie Braun, Founder & CEO, Super Purposes
“
“Having worked with Tracy on numerous projects since 2007, I can enthusiastically say that she is an asset to any production. Hard working, intelligent, and with a good spirit, Tracy adds multiple layers of success to any set. I look forward to continuing our professional relationship as it is a joy to work with her".
― Chelsea London Phillips, Photographer at C. London Photography